SEO or Search Engine Optimization has been part of the internet lexicon since the mid ’90s. Most people and companies with websites have heard about search engine optimization, but may not know why it is important. Simply put SEO is optimizing a website to be “visible” by search engines.
Since the mid ’90s the general best practices list has been growing, changing and improving. Now there are hundreds of data points taken by the leading search engines to rate your website. The search engines keep changing and improving their algorithms to keep unscrupulous websites from reaching the top of the search results or punishing the ones that are going against SEO beast practices.