AdWords & PPC Management
Using sponsored links to drive traffic
If you're the owner of a growing business, it's likely that you've heard of search advertising, also known as search engine marketing (SEM), or pay-per-click (PPC) advertising.
But you might be wondering, could it actually work for my company?
Yes, it absolutely can. In a world with so many advertising outlets and venues, it's vital to attract new customers to your business, and to connect with people who are actively looking for what your business can offer. That's what search advertising can do. You are capturing people that are looking for your product or service, right now.
One of the great features of PPC is that it is completely trackable. PPC can track what keywords are working and which aren’t. It can also monetize those keywords and see the "value" of keywords. It is very powerful and Google has based their business on it.
Reach: Over 228 million Americans use the Internet, and they increasingly look for local services online. The Google network reaches over 84% of them. Google accounts for nearly 70% of all online searches.
Relevance: Google AdWords shows targeted ads to prospects who are actively searching for what your business has to offer. These prospects are highly engaged, and often late in the buying cycle and ready to act.
Return on Investment (ROI): The PPC model ensures that businesses only pay for qualified leads who are actually delivered.